Fitcredibles approached us after they felt their current branding and website was outdated. They wanted to create something bold, empowering yet appealing to people of all ages and fitness levels.
Recreating the Fitcredibles Identity
We symbolised the brand using an F in shapes created to give off an effortless lighbolt effect. A simple logo like this is easily memorable and could be transferred easily across clothing materials. Bold font was used for the typography to create something that would fill their clients with confidence and trust. This combination of power and simpleness is transferred across the website with the use of Bold blocks, captivating imagery and compelling copyright